Interview prep
Change Communications interview questions
13 questions change communications leads get asked, grouped by type. Under each one are the skills it is really testing, so you can pick a story from your own work that shows them.
Technical
- How do you build a communications plan for a large change, such as a system rollout?Tests: communications planning, stakeholder mapping
- How do you tell whether your communications are helping people adopt a change?Tests: measurement, adoption
- How do you get a leader to take an active role in communicating a change rather than just signing off the messages?Tests: sponsor engagement, influence
Situational
- Staff are spreading a rumour that a change will cost jobs, and it is not true. What do you do?Tests: resistance management, crisis communications
- The go-live date moves by three weeks, two days after you announced it. How do you handle the communication?Tests: timing, trust
- You have a small budget and a large audience spread over several countries. What would you do?Tests: prioritisation, localisation
Behavioral
- Tell me about a time you communicated a change that people did not want.Tests: resistance management, message design
- Describe a time you joined a change programme late and had to catch up on communications quickly.Tests: adaptability, prioritisation
- Tell me about a time you disagreed with a coworker and how you handled it.Tests: conflict resolution, communication
- Describe a project or task that did not go well and what you did about it.Tests: ownership, reflection
- Give an example of persuading someone to adopt an idea they initially resisted.Tests: influence, communication
- Walk me through how you decided what to work on when you had more requests than time.Tests: prioritisation, judgment
- Tell me about a time you had to learn something new quickly to get a job done.Tests: learning agility, ownership
Getting the resume right first? See resume guidance for Change Communications Leads, or browse interview questions for every role.