Interview prep
Content Marketing Manager interview questions
13 questions content marketing managers get asked, grouped by type. Under each one are the skills it is really testing, so you can pick a story from your own work that shows them.
Technical
- How do you decide what content to produce and in what order?Tests: content strategy, prioritisation
- How do you plan content to earn organic search traffic?Tests: seo, content planning
- How do you show that content contributes to leads or pipeline?Tests: measurement, attribution
Situational
- A freelance writer misses a deadline for a piece tied to a launch. What would you do?Tests: project management, problem solving
- Your blog traffic has been flat for six months despite regular publishing. What do you do?Tests: analysis, strategy
Behavioral
- Tell me about a piece or programme of content that drove clear business results.Tests: results, ownership
- Describe a content initiative that did not perform and what you learned.Tests: learning, accountability
- Tell me about a time you disagreed with a coworker and how you handled it.Tests: conflict resolution, communication
- Describe a project or task that did not go well and what you did about it.Tests: ownership, reflection
- Give an example of persuading someone to adopt an idea they initially resisted.Tests: influence, communication
- Walk me through how you decided what to work on when you had more requests than time.Tests: prioritisation, judgment
- Tell me about a time you had to learn something new quickly to get a job done.Tests: learning agility, ownership
Getting the resume right first? See resume guidance for Content Marketing Managers, or browse interview questions for every role.