Interview prep
Corporate Communications interview questions
13 questions corporate communications managers get asked, grouped by type. Under each one are the skills it is really testing, so you can pick a story from your own work that shows them.
Technical
- How do you build a media relations plan for a company that gets little coverage today?Tests: media relations, strategy
- How do you measure the impact of corporate communications on reputation?Tests: measurement, reputation
- What belongs in a crisis communications plan, and how do you keep it from sitting unused?Tests: crisis communications, planning
Situational
- A journalist calls for comment on a negative story about your company that you have not heard of. What do you do?Tests: media relations, judgment
- A senior executive says something off message at a public event, and the clip is spreading. How do you respond?Tests: crisis communications, stakeholder management
- Legal wants to say as little as possible and your audience needs a clear answer. How do you resolve it?Tests: negotiation, clarity
Behavioral
- Tell me about a communications campaign or announcement you led that clearly moved the numbers.Tests: campaign delivery, measurement
- Describe a time you handled an issue that could have damaged the company's reputation.Tests: issues management, composure
- Tell me about a time you disagreed with a coworker and how you handled it.Tests: conflict resolution, communication
- Describe a project or task that did not go well and what you did about it.Tests: ownership, reflection
- Give an example of persuading someone to adopt an idea they initially resisted.Tests: influence, communication
- Walk me through how you decided what to work on when you had more requests than time.Tests: prioritisation, judgment
- Tell me about a time you had to learn something new quickly to get a job done.Tests: learning agility, ownership
Getting the resume right first? See resume guidance for Corporate Communications Managers, or browse interview questions for every role.