Interview prep

Internal Communications interview questions

13 questions internal communications managers get asked, grouped by type. Under each one are the skills it is really testing, so you can pick a story from your own work that shows them.

Practice these questions

Technical

  1. How do you decide who in the company should get a given message, and through which channel?
    Tests: audience segmentation, channel strategy
  2. How do you measure whether an internal message landed?
    Tests: measurement, analytics
  3. How do you write something in a senior executive's voice when they have little time to review it?
    Tests: executive communications, writing

Situational

  1. You learn that a reorganisation will leak to staff before the official announcement is ready. What do you do?
    Tests: crisis communications, judgment
  2. Your weekly all-staff update has falling readership and managers say it is too long. What would you do?
    Tests: engagement, prioritisation
  3. Half the workforce has no company email and works shifts. How would you reach them with an urgent policy change?
    Tests: audience segmentation, planning

Behavioral

  1. Tell me about a time you communicated difficult news to employees, such as layoffs, a policy reversal or a missed target.
    Tests: difficult messages, empathy
  2. Describe a time you improved an existing internal communications programme.
    Tests: improvement, measurement
  3. Tell me about a time you disagreed with a coworker and how you handled it.
    Tests: conflict resolution, communication
  4. Describe a project or task that did not go well and what you did about it.
    Tests: ownership, reflection
  5. Give an example of persuading someone to adopt an idea they initially resisted.
    Tests: influence, communication
  6. Walk me through how you decided what to work on when you had more requests than time.
    Tests: prioritisation, judgment
  7. Tell me about a time you had to learn something new quickly to get a job done.
    Tests: learning agility, ownership
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Getting the resume right first? See resume guidance for Internal Communications Managers, or browse interview questions for every role.